Promotion a guide to effective promotional planning, strategies, and executions
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Wiley
1984
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| Series: | Ronald series on marketing management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The sales promotion handbook
MaxiMarketing The new direction in advertising, promotion, and marketing strategy
