Promotion a guide to effective promotional planning, strategies, and executions

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Bibliographic Details
Main Author:	Ailloni-Charas, Dan
Format:	Book
Published:	New York Wiley 1984
Series:	Ronald series on marketing management
Subjects:	Marketing Sales promotion
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471080608
090	0	0	\|a HF5415 \|b .A36 1984
100	1	#	\|a Ailloni-Charas, Dan
245	1	1	\|a Promotion \|b a guide to effective promotional planning, strategies, and executions \|c Dan Ailloni-Charas
260	#	#	\|a New York \|b Wiley \|c 1984
300	#	#	\|a xi, 281 p. \|b ill. \|c 24 cm
490	1	#	\|a Ronald series on marketing management \|x 0275-875X
500	#	#	\|a "A Ronald Press publication."
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Marketing
650	#	0	\|a Sales promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32449
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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