Promotion a guide to effective promotional planning, strategies, and executions
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Wiley
1984
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| Series: | Ronald series on marketing management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "A Ronald Press publication." |
|---|---|
| Physical Description: | xi, 281 p. ill. 24 cm |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0471080608 |
| ISSN: | 0275-875X |
The sales promotion handbook