Basic marketing a global-managerial approach

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Bibliographic Details
Main Author:	Perreault, William D
Other Authors:	McCarthy, E. Jerome Edmund Jerome
Format:	Book
Published:	Boston McGraw-Hill Irwin 2005
Edition:	15th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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