Basic marketing a global-managerial approach

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Bibliographic Details
Main Author:	Perreault, William D
Other Authors:	McCarthy, E. Jerome Edmund Jerome
Format:	Unknown
Published:	Boston McGraw-Hill Irwin 2005
Edition:	15th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0072983809
090	0	0	\|a HF5415.13 \|b .M369 2005
100	1	#	\|a Perreault, William D
245	1	1	\|a Basic marketing \|b a global-managerial approach \|c William D. Perreault, Jr and E. Jerome McCarthy
246	1	#	\|a Applications in basic marketing \|b clippings from the popular business press
250	#	#	\|a 15th ed
260	#	#	\|a Boston \|b McGraw-Hill Irwin \|c 2005
300	#	#	\|a xli, 793 [22] p. \|b col. ill. \|c 28 cm. \|e 1 compact disk
490	1	#	\|a McGraw-Hill/Irwin series in marketing
500	#	#	\|a McCarthy's name appears first on the earlier edition
500	#	#	\|a Accompanied by "Applications in basic marketing: clippings from the popular business press"
504	#	#	\|a Includes bibliographical references (p. 725-787) and indexes
650	#	0	\|a Marketing \|x Management
700	1	#	\|a McCarthy, E. Jerome \|q Edmund Jerome
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=324443
964	#	#	\|c BOK \|d 01
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