Basic marketing a global-managerial approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill Irwin
2005
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| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-324443 | ||
| 020 | # | # | |a 0072983809 |
| 090 | 0 | 0 | |a HF5415.13 |b .M369 2005 |
| 100 | 1 | # | |a Perreault, William D |
| 245 | 1 | 1 | |a Basic marketing |b a global-managerial approach |c William D. Perreault, Jr and E. Jerome McCarthy |
| 246 | 1 | # | |a Applications in basic marketing |b clippings from the popular business press |
| 250 | # | # | |a 15th ed |
| 260 | # | # | |a Boston |b McGraw-Hill Irwin |c 2005 |
| 300 | # | # | |a xli, 793 [22] p. |b col. ill. |c 28 cm. |e 1 compact disk |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 500 | # | # | |a McCarthy's name appears first on the earlier edition |
| 500 | # | # | |a Accompanied by "Applications in basic marketing: clippings from the popular business press" |
| 504 | # | # | |a Includes bibliographical references (p. 725-787) and indexes |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a McCarthy, E. Jerome |q Edmund Jerome |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=324443 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Basic marketing a global-managerial approach