Basic marketing a global-managerial approach
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill Irwin
2005
|
| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | McCarthy's name appears first on the earlier edition Accompanied by "Applications in basic marketing: clippings from the popular business press" |
|---|---|
| Physical Description: | xli, 793 [22] p. col. ill. 28 cm. 1 compact disk |
| Bibliography: | Includes bibliographical references (p. 725-787) and indexes |
| ISBN: | 0072983809 |
Basic marketing a global-managerial approach