Pricing decisions and marketing policy

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Bibliographic Details
Main Author:	Palda, Kristian S
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1971
Series:	Prentice-Hall Foundations of marketing series
Subjects:	Pricing Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0136996604
040	#	#	\|a DLC \|c DLC \|d DLC
090	0	0	\|a HF5415 \|b .P233 1971
100	1	#	\|a Palda, Kristian S
245	1	1	\|a Pricing decisions and marketing policy \|c [by] Kristian S. Palda
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1971
300	#	#	\|a x, 116 p. \|c 23 cm
490	1	#	\|a Prentice-Hall Foundations of marketing series
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Pricing
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32441
964	#	#	\|c BOK \|d 01