The discourse of advertising
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
New York
Routledge
2001
London |
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Cook, G |e author |q (Guy W. D.) |
| 245 | 1 | 4 | |a The discourse of advertising |c Guy Cook |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a New York |
| 264 | # | 1 | |a London |b Routledge |c 2001 |
| 300 | # | # | |a xii, 256 pages |b illustrations |c 25 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. [242]-247) and index |
| 520 | # | # | |a Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. |
| 650 | # | 0 | |a Discourse analysis |
| 650 | # | 0 | |a Advertising |x Language |
| 840 | 0 | 0 | |a Interface (London, England) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=324386 |
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The discourse of advertising 
Discourse