Strategic marketing a business response to consumerism

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Bibliographic Details
Main Author:	Robertson, Andrew Beaumont 1921-
Format:	Unknown
Published:	London Associated Business Programmes 1978
Subjects:	Consumer protection > Case studies Marketing > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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015	#	#	\|a GB78-19350
020	#	#	\|a 0852270666
090	0	0	\|a HF5415 \|b .R5535 1978
100	1	#	\|a Robertson, Andrew Beaumont \|c 1921-
245	1	0	\|a Strategic marketing \|b a business response to consumerism \|c [by] Andrew Robertson
260	#	#	\|a London \|b Associated Business Programmes \|c 1978
300	#	#	\|a xxxi, 152 p. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Consumer protection \|v Case studies
650	#	0	\|a Marketing \|x Social aspects
650	#	0	\|a Consumer protection \|v Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32438
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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