Strategic marketing a business response to consumerism

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Bibliographic Details
Main Author:	Robertson, Andrew Beaumont 1921-
Format:	Unknown
Published:	London Associated Business Programmes 1978
Subjects:	Consumer protection > Case studies Marketing > Social aspects
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xxxi, 152 p. 23 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	0852270666

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