Public relations for marketing management

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Bibliographic Details
Main Author:	Jefkins, Frank William
Format:	Book
Published:	London Macmillan 1978
Series:	Macmillan studies in marketing management
Subjects:	Public relations > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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015	#	#	\|a GB***
020	#	#	\|a 0333232445
090	0	0	\|a HF5415.13 \|b .J44 1978
100	1	#	\|a Jefkins, Frank William
245	1	1	\|a Public relations for marketing management \|c Frank Jefkins
260	#	#	\|a London \|b Macmillan \|c 1978
300	#	#	\|a x, 182 p. \|b graphs \|c 23 cm
490	1	#	\|a Macmillan studies in marketing management
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Public relations \|x Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32427
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam