Public relations for marketing management
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Macmillan
1978
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| Series: | Macmillan studies in marketing management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 182 p. graphs 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0333232445 |
Public relations for marketing management 
Marketing communication and public relations