Marketing communications decision-making as a process of interaction between buyer and seller
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Wiley
1972
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| Edition: | 2d ed |
| Series: | The Wiley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Decisions
Marketing decision making analytic framework and cases
How to Prepare a Marketing Plan
