Marketing communications decision-making as a process of interaction between buyer and seller

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Bibliographic Details
Main Author:	Crane, Edgar
Format:	Unknown
Published:	New York Wiley 1972
Edition:	2d ed
Series:	The Wiley marketing series
Subjects:	Advertising Decision making in marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Crane, Edgar
245	1	0	\|a Marketing communications \|b decision-making as a process of interaction between buyer and seller
250	#	#	\|a 2d ed
260	#	#	\|a New York \|b Wiley \|c 1972
300	#	#	\|a 499 p. \|b illus. \|c 26 cm
490	1	#	\|a The Wiley marketing series
504	#	#	\|a Bibliography: p. 471-490.
650	#	0	\|a Advertising
650	#	0	\|a Decision making in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32424
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