Raising funds with friends groups

Are friends groups really a viable way to raise significant funds? Yes, says Mark Herring, who offers step-by-step advice on how to form or restructure friends groups in academic and public libraries. He covers establishing and organizing a steering committee, marketing, communicating with your memb...

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Bibliographic Details
Main Author: Herring, Mark Youngblood 1952- (Author)
Format: Book
Language:English
Published: New York Neal-Schuman 2004
Series:A how-to-do-it manual for librarians no. 128
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Summary:Are friends groups really a viable way to raise significant funds? Yes, says Mark Herring, who offers step-by-step advice on how to form or restructure friends groups in academic and public libraries. He covers establishing and organizing a steering committee, marketing, communicating with your membership one-on-one and via newsletters, advocacy and support, event programming, publicity, affordable feasibility studies, perpetual programs, and more. A special section shows how to use the Friends Group's Web site to raise funds. This essential guide will help you revitalize existing relationships and create new opportunities.
Physical Description:xiii, 167 pages 28 cm
Bibliography:Includes bibliographical references and index
ISBN:1555704840