Running a successful library card campaign a how-to-do-it manual for librarians

• Main Author: Jones, Patrick 1961- (Author)
• Format: Book
• Language: English
• Published: New York Neal-Schuman Publishers 2002; ©20002
• Series: How-to-do-it manuals for libraries no. 119
• Subjects: Advertising > Case studies > Libraries > United States; Public libraries > Case studies > Marketing > United States; Libraries and community > Case studies > United States; Library cards > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 221 pages illustrations 28 cm
• Bibliography: Includes bibliographical references (p. 209-213) and index
• ISBN: 9781555704384; 1555704387

How would you like to triple the number of people in your community with a library card and see them using your library regularly? This exciting and Inspiring How-To brims with proven techniques and tips from librarians across the country. With the remarkable popular campaign known as the Power Card Challenge, Patrick Jones and his colleagues at the Houston Public Library enrolled well over 200,000 new library users. They also watched circulation of juvenile materials increase by over 33 percent. Encouraged by this success, Jones surveyed and studied more than 50 other campaigns aimed at both adults and kids. In clear, helpful detail, he walks us through the greatest success stories, Packed with surefire advice from libraries large and small, this book will stir your imagination and give the material to help you avoid having to start from scratch. Includes dozens of sample brochures, press kits, ads, handouts, strategic plans, budget outlines, meeting minutes, and other documents.