Library marketing that works
Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 19...
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| Format: | Book |
| Language: | English |
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New York
Neal-Schuman Publishers
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Library public relations a practical handbook 
Making the case for your library a how-to-do-it manual