Winkler on marketing planning
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Associated Business Programmes Ltd.; Distributed by Cassell
1972
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xii, 291 p. illus. 25 cm |
| Bibliography: | Bibliography: p. [279]-281. |
| ISBN: | 0304290777 |
Strategic marketing planning