Winkler on marketing planning

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Bibliographic Details
Main Author: Winkler, John
Format: Book
Published: London Associated Business Programmes Ltd.; Distributed by Cassell 1972
Subjects:
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Description
Item Description:Includes index.
Physical Description:xii, 291 p. illus. 25 cm
Bibliography:Bibliography: p. [279]-281.
ISBN:0304290777