Library public relations, promotions, and communications a how-to-do-it manual
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use v...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Neal-Schuman Publishers
2004
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| Edition: | 2nd ed |
| Series: | How-to-do-it manuals for libraries
no. 126 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Library public relations, promotions, and communications a how-to-do-it manual