Library public relations, promotions, and communications a how-to-do-it manual

Library public relations, promotions, and communications a how-to-do-it manual

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This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use v...

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Bibliographic Details
Main Author: Wolfe, Lisa A.
Format: Book
Language:English
Published: New York Neal-Schuman Publishers 2004
Edition:2nd ed
Series:How-to-do-it manuals for libraries no. 126
Subjects:
Libraries > Public relations > United States
Online Access:Click Here to View Status and Holdings.
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