Library public relations, promotions, and communications a how-to-do-it manual
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use v...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Neal-Schuman Publishers
2004
|
| Edition: | 2nd ed |
| Series: | How-to-do-it manuals for libraries
no. 126 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z716.3 |b .W58 2004 |
| 100 | 1 | # | |a Wolfe, Lisa A. |
| 245 | 1 | 0 | |a Library public relations, promotions, and communications |b a how-to-do-it manual |c Lisa A. Wolfe |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New York |b Neal-Schuman Publishers |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xv, 326 pages |b illustration |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a How-to-do-it manuals for librarians |v no. 126 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included. |
| 650 | # | 0 | |a Libraries |x Public relations |z United States |
| 830 | # | 1 | |a How-to-do-it manuals for libraries |v no. 126 |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=324098 |
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Library public relations, promotions, and communications a how-to-do-it manual