Library public relations, promotions, and communications a how-to-do-it manual

This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use v...

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Bibliographic Details
Main Author: Wolfe, Lisa A.
Format: Book
Language:English
Published: New York Neal-Schuman Publishers 2004
Edition:2nd ed
Series:How-to-do-it manuals for libraries no. 126
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Description
Summary:This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Physical Description:xv, 326 pages illustration 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9781555704711
1555704719