Selling a managerial and behavioral science analysis
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw Hill
1973
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 581 p. illus. 24 cm |
|---|---|
| Bibliography: | Bibliography: p. 577-581. |
| ISBN: | 0070643784 |
Selling a behavioral science approach