Hey, Whipple, Squeeze This A Guide to Creating Great Ads

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising,...

Full description

Saved in:
Bibliographic Details
Main Author: Sullivan, Luke (Author)
Format: Book
Language:English
Published: Hoboken, N.J. Wiley 2003
Edition:Second Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items