Hey, Whipple, Squeeze This A Guide to Creating Great Ads

Hey, Whipple, Squeeze This A Guide to Creating Great Ads

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In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising,...

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Bibliographic Details
Main Author: Sullivan, Luke (Author)
Format: Book
Language:English
Published: Hoboken, N.J. Wiley 2003
Edition:Second Edition
Subjects:
Advertising copy
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