Marketing an introduction

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer v...

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Bibliographic Details
Main Authors: Armstrong, Gary (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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