Multinational marketing management

Saved in:
Bibliographic Details
Main Author: Keegan, Warren J
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1974
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-32360
020 # # |a 0136047939 
090 0 0 |a HF1009.5  |b .K39 1974 
100 1 # |a Keegan, Warren J 
245 1 0 |a Multinational marketing management  |c [by] Warren J. Keegan 
260 # # |a Englewood Cliffs, N.J.  |b Prentice-Hall  |c 1974 
300 # # |a xiv, 593 p.  |b illus.  |c 23 cm 
504 # # |a Includes bibliographies. 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32360 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam