Developing effective communications strategy a benefit segmentation approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Wiley
1985
|
| Series: | Ronald series on marketing management
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32323 | ||
| 020 | # | # | |a 0471812625 |
| 090 | 0 | 0 | |a HF5415.123 |b .H35 1985 |
| 100 | 1 | # | |a Haley, Russell I |
| 245 | 1 | 1 | |a Developing effective communications strategy |b a benefit segmentation approach |c Russell I. Haley |
| 260 | # | # | |a New York |b Wiley |c 1985 |
| 300 | # | # | |a xii, 510 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Ronald series on marketing management |x 0275-875X |
| 500 | # | # | |a "A Ronald Press publication." |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Communication in marketing |
| 650 | # | 0 | |a Market segmentation |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32323 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| |
Market segmentation