Developing effective communications strategy a benefit segmentation approach
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Wiley
1985
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| Series: | Ronald series on marketing management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "A Ronald Press publication." |
|---|---|
| Physical Description: | xii, 510 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0471812625 |
| ISSN: | 0275-875X |
Market segmentation