The strategic and operational planning of marketing

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Bibliographic Details
Main Author:	Greenley, Gordon E
Format:	Book
Published:	London McGraw-Hill Book Co. 1986
Series:	The McGraw-Hill marketing series
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0070841543
090	0	0	\|a HF5415.13 \|b .G72 1986
100	1	#	\|a Greenley, Gordon E
245	1	1	\|a The strategic and operational planning of marketing \|c Gordon E. Greenley
260	#	#	\|a London \|b McGraw-Hill Book Co. \|c 1986
300	#	#	\|a xii, 252 p. \|b ill. \|c 25 cm
490	1	#	\|a The McGraw-Hill marketing series
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32322
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam