Strategic marketing

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Bibliographic Details
Main Author:	Cravens, David W
Format:	Book
Published:	Homewood, Ill. R.D. Irwin 1982
Series:	The Irwin series in marketing
Subjects:	Marketing > Decision making Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256026459
090	0	0	\|a HF5415.135 \|b .C72 1982
100	1	#	\|a Cravens, David W
245	1	1	\|a Strategic marketing \|c David W. Cravens
260	#	#	\|a Homewood, Ill. \|b R.D. Irwin \|c 1982
300	#	#	\|a xv, 456 p. \|b ill. \|c 24 cm
490	1	#	\|a The Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|x Decision making
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32320
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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