Market driven strategy processes for creating value
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Free Press
1990
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | ix, 405 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 377-394) and index. |
| ISBN: | 0029072115 |
Marketing strategy a customer-driven approach 
Marketing strategy