Market driven strategy processes for creating value
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Free Press
1990
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 405 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 377-394) and index. |
| ISBN: | 0029072115 |
Marketing strategy a customer-driven approach