Developing a winning marketing plan

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Bibliographic Details
Main Author:	Cohen, William A. 1937-
Format:	Book
Published:	New York Wiley 1987
Series:	Wiley series on business strategy
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .C54247 1987
100	1	#	\|a Cohen, William A. \|c 1937-
245	1	1	\|a Developing a winning marketing plan \|c William A. Cohen
260	#	#	\|a New York \|b Wiley \|c 1987
300	#	#	\|a ix, 324 p. \|b ill. \|c 24 cm
490	1	#	\|a Wiley series on business strategy
504	#	#	\|a Bibliography: p. 283.
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32310
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam