Developing a winning marketing plan
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Wiley
1987
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| Series: | Wiley series on business strategy
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 324 p. ill. 24 cm |
|---|---|
| Bibliography: | Bibliography: p. 283. |
| ISBN: | 0471845299 |
The marketing plan