The (un)common sense of advertising getting the basics right
Explores issues such as: what is advertising, and why and how it works; its relevance and the role it plays in marketing and brand building; and the key elements of advertising planning, creation and implementation.
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications Inc.
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Explores issues such as: what is advertising, and why and how it works; its relevance and the role it plays in marketing and brand building; and the key elements of advertising planning, creation and implementation. |
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| Physical Description: | 268 pages illustration 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780761997368 |
A common sense guide to professional advertising 
Advertising planning and implementation