Market segmentation using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets

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Bibliographic Details
Main Author:	Weinstein, Art
Format:	Book
Published:	Chicago, Ill. Probus Pub. Co. 1987
Subjects:	Psychographics Market segmentation
Online Access:	Click Here to View Status and Holdings.
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001	wils-32308
020	#	#	\|a 0917253590
040	#	#	\|a DLC \|c DLC \|d DLC
090	0	0	\|a HF5415.127 \|b .W45 1987
100	1	#	\|a Weinstein, Art
245	1	1	\|a Market segmentation \|b using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets \|c Art Weinstein
260	#	#	\|a Chicago, Ill. \|b Probus Pub. Co. \|c 1987
300	#	#	\|a xii, 296 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 286-288.
650	#	0	\|a Psychographics
650	#	0	\|a Market segmentation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32308
964	#	#	\|c BOK \|d 01