Marketing today

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Bibliographic Details
Main Author: Schwartz, David Joseph
Other Authors: Mentzer, John T
Format: Unknown
Published: San Diego Harcourt Brace Jovanovich 1985
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 832 p. ill. (some col.) 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0155550942