Modern marketing management in the Indian context

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Bibliographic Details
Main Author:	Davar, Rustom S
Format:	Unknown
Published:	Bombay Progressive Corp. 1977
Series:	Progressive series in management
Subjects:	Marketing > Management Marketing > Management > India
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a T000008969
090	0	0	\|a HF5415.13 \|b .D35 1977
100	1	#	\|a Davar, Rustom S
245	1	0	\|a Modern marketing management in the Indian context \|c by Rustom S. Davar
260	#	#	\|a Bombay \|b Progressive Corp. \|c 1977
300	#	#	\|a xxiv, 725 p. \|b illus. \|c 23 cm
490	1	#	\|a Progressive series in management
504	#	#	\|a Bibliography: p. 615-618.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Management \|z India
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32301
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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