Modern marketing management in the Indian context

Modern marketing management in the Indian context

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Bibliographic Details
Main Author: Davar, Rustom S
Format: Book
Published: Bombay Progressive Corp. 1977
Series:Progressive series in management
Subjects:
Marketing > Management
Marketing > Management > India
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 725 p. illus. 23 cm
Bibliography:Bibliography: p. 615-618.
ISBN:T000008969

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