Marketing management cases planning and executing marketing strategy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Macmillan
1975
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 387 p. illus. 24 cm |
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| ISBN: | 0024250805 |
Marketing management cases planning and executing marketing strategy