The environment of marketing management selections from the literature

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Bibliographic Details
Main Author: Holloway, Robert J. (ed)
Other Authors: Hancock, Robert Spencer (joint ed)
Format: Unknown
Published: New York Wiley [1974
Edition:3d ed
Series:The Wiley marketing series
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Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415  |b .H742 1974 
100 1 # |a Holloway, Robert J.  |e ed 
245 1 1 |a The environment of marketing management  |b selections from the literature  |c [edited by] Robert J. Holloway [and] Robert S. Hancock 
250 # # |a 3d ed 
260 # # |a New York  |b Wiley  |c [1974 
300 # # |a xiii, 531 p.  |b illus.  |c 26 cm 
490 1 # |a The Wiley marketing series 
500 # # |a Previous editions published in 1964 and 1969 under title: The environment of marketing behavior. 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing 
650 # 0 |a Consumers 
700 1 # |a Hancock, Robert Spencer  |e joint ed 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32295 
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