The environment of marketing management selections from the literature
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
New York
Wiley
[1974
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Edition: | 3d ed |
Series: | The Wiley marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32295 | ||
020 | # | # | |a 047140716X |
040 | # | # | |a DLC |c DLC |d DLC |
090 | 0 | 0 | |a HF5415 |b .H742 1974 |
100 | 1 | # | |a Holloway, Robert J. |e ed |
245 | 1 | 1 | |a The environment of marketing management |b selections from the literature |c [edited by] Robert J. Holloway [and] Robert S. Hancock |
250 | # | # | |a 3d ed |
260 | # | # | |a New York |b Wiley |c [1974 |
300 | # | # | |a xiii, 531 p. |b illus. |c 26 cm |
490 | 1 | # | |a The Wiley marketing series |
500 | # | # | |a Previous editions published in 1964 and 1969 under title: The environment of marketing behavior. |
504 | # | # | |a Includes bibliographical references. |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Consumers |
700 | 1 | # | |a Hancock, Robert Spencer |e joint ed |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32295 |
964 | # | # | |c BOK |d 01 |
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