The environment of marketing management selections from the literature

The environment of marketing management selections from the literature

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Bibliographic Details
Main Author: Holloway, Robert J. (ed)
Other Authors: Hancock, Robert Spencer (joint ed)
Format: Unknown
Published: New York Wiley [1974
Edition:3d ed
Series:The Wiley marketing series
Subjects:
Marketing
Consumers
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.
Physical Description:xiii, 531 p. illus. 26 cm
Bibliography:Includes bibliographical references.
ISBN:047140716X

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