Marketing and the social environment a readings text
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
New York
Petrocelli Books
1973
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Edition: | 1st ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32294 | ||
020 | # | # | |a 0884050238 |
040 | # | # | |a DLC |c DLC |d DLC |
090 | 0 | 0 | |a HF5415 |b .B4415 1973 |
100 | 1 | # | |a Berry, Leonard L. |c 1942- |e comp |
245 | 1 | 1 | |a Marketing and the social environment |b a readings text |c [compiled by] Leonard L. Berry [and] James S. Hensel |
250 | # | # | |a 1st ed |
260 | # | # | |a New York |b Petrocelli Books |c 1973 |
300 | # | # | |a xiii, 416 p. |b illus. |c 24 cm |
504 | # | # | |a Bibliography: p. [409]-413. |
650 | # | 0 | |a Marketing |x Social aspects |
650 | # | 0 | |a Marketing |x Management |
700 | 1 | # | |a Hensel, James S. |c 1944- |e joint author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32294 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |