Macmillan dictionary of marketing & advertising
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
London
Macmillan
1990
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 020 | # | # | |a 0333516052 |
| 090 | 0 | 0 | |a HF5415 |b .B273 1990 |
| 245 | 0 | 0 | |a Macmillan dictionary of marketing & advertising |c edited by Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.] |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a London |b Macmillan |c 1990 |
| 300 | # | # | |a 271 p. |b ill. |c 25 cm |
| 650 | # | 0 | |a Marketing |v Dictionaries |x Dictionaries |
| 650 | # | 0 | |a Advertising |v Dictionaries |x Dictionaries |
| 700 | 1 | # | |a Baker, Michael J |c 1935- |q Michael John |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32290 |
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Macmillan dictionary of marketing & advertising