Macmillan dictionary of marketing & advertising

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Bibliographic Details
Other Authors:	Baker, Michael J 1935- Michael John
Format:	Unknown
Published:	London Macmillan 1990
Edition:	2nd ed
Subjects:	Marketing > Dictionaries > Dictionaries Advertising > Dictionaries > Dictionaries
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0333516052
090	0	0	\|a HF5415 \|b .B273 1990
245	0	0	\|a Macmillan dictionary of marketing & advertising \|c edited by Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.]
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Macmillan \|c 1990
300	#	#	\|a 271 p. \|b ill. \|c 25 cm
650	#	0	\|a Marketing \|v Dictionaries \|x Dictionaries
650	#	0	\|a Advertising \|v Dictionaries \|x Dictionaries
700	1	#	\|a Baker, Michael J \|c 1935- \|q Michael John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32290
964	#	#	\|c BOK \|d 01
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