Problems in marketing

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Bibliographic Details
Other Authors: Star, Steven H, McNair, Malcolm Perrine 1894-
Format: Book
Published: New York McGraw-Hill 1977
Edition:5th ed
Series:McGraw-Hill series in marketing
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:First-2d ed. by M. P. McNair and others.# Includes index.
Physical Description:xii, 851 p. ill. 25 cm
ISBN:0070608350