Problems in marketing
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Corporate Author: | |
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Other Authors: | , , |
Format: | Book |
Published: |
New York
McGraw-Hill
1985
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Edition: | 6th ed |
Series: | McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32282 | ||
020 | # | # | |a 0070131414 |
090 | 0 | 0 | |a HF5415 |b .P724 1985 |
245 | 0 | 0 | |a Problems in marketing |c [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward |
250 | # | # | |a 6th ed |
260 | # | # | |a New York |b McGraw-Hill |c 1985 |
300 | # | # | |a xviii, 810 p. |b ill. |c 24 cm |
490 | 1 | # | |a McGraw-Hill series in marketing |
500 | # | # | |a "Case materials of the Harvard Graduate School of Business Administration" |
504 | # | # | |a Includes bibliographical references. |
650 | # | 0 | |a Marketing |x Case studies |
650 | # | 0 | |a Marketing |v Case studies |x Management |
700 | 1 | # | |a Corey, E. Raymond |
700 | # | # | |a Lovelock, Christopher H |c 1942- |
700 | # | # | |a Ward, Scott |c 1942- |
710 | 1 | # | |a Harvard University |c Graduate School of Business Administration |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32282 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |