Problems in marketing

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Bibliographic Details
Corporate Author: Harvard University
Other Authors: Corey, E. Raymond, Lovelock, Christopher H 1942-, Ward, Scott 1942-
Format: Book
Published: New York McGraw-Hill 1985
Edition:6th ed
Series:McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-32282
020 # # |a 0070131414 
090 0 0 |a HF5415  |b .P724 1985 
245 0 0 |a Problems in marketing  |c [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward 
250 # # |a 6th ed 
260 # # |a New York  |b McGraw-Hill  |c 1985 
300 # # |a xviii, 810 p.  |b ill.  |c 24 cm 
490 1 # |a McGraw-Hill series in marketing 
500 # # |a "Case materials of the Harvard Graduate School of Business Administration" 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing  |x Case studies 
650 # 0 |a Marketing  |v Case studies  |x Management 
700 1 # |a Corey, E. Raymond 
700 # # |a Lovelock, Christopher H  |c 1942- 
700 # # |a Ward, Scott  |c 1942- 
710 1 # |a Harvard University  |c Graduate School of Business Administration 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32282 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam