International dictionary of marketing and communication
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| Format: | Unknown |
| Published: |
Glasgow
Blackie
1987
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 391 p. 24 cm |
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| ISBN: | 0216922542 |
Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences 
Dictionary of MARKETING, ADVERTISING and PUBLIC RELATIONS