Management controls and marketing planning

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Bibliographic Details
Main Author:	Wilson, R. M. S. (Richard Malcolm Sano)
Corporate Authors:	Institute of Marketing, CAM Foundation
Format:	Unknown
Published:	London Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann 1979
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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015	#	#	\|a GB***
020	#	#	\|a 0434922668
090	0	0	\|a HF5415.13 \|b .W543 1979
100	1	#	\|a Wilson, R. M. S. \|q (Richard Malcolm Sano)
245	1	1	\|a Management controls and marketing planning \|c R. M. S. Wilson
260	#	#	\|a London \|b Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann \|c 1979
300	#	#	\|a xvi, 224 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 201-217.
650	#	0	\|a Marketing \|x Management
710	1	#	\|a Institute of Marketing
710	#	#	\|a CAM Foundation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32275
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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