Management controls and marketing planning
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Unknown |
| Published: |
London
Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann
1979
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xvi, 224 p. ill. 24 cm |
| Bibliography: | Bibliography: p. 201-217. |
| ISBN: | 0434922668 |
Management controls in marketing 
Strategic marketing management planning, implementation & control 
Strategic Marketing Management Planning, implemantatian & control