The fundamentals and practice of marketing
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| Corporate Authors: | , |
| Format: | Book |
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London
Heinemann
1983
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32270 | ||
| 020 | # | # | |a 0434922633 |
| 090 | 0 | 0 | |a HF5415 |b .W5476 1983 |
| 100 | 1 | # | |a Wilmshurst, John |
| 245 | 1 | 1 | |a The fundamentals and practice of marketing |c John Wilmshurst |
| 260 | # | # | |a London |b Heinemann |c 1983 |
| 300 | # | # | |a vii, 213 p. |b ill. |c 24 cm |
| 500 | # | # | |a "Published on behalf of the Institute of Marketing and the CAM Foundation" |
| 504 | # | # | |a Includes bibliographies and index |
| 650 | # | 0 | |a Marketing |
| 710 | 1 | # | |a CAM Foundation |
| 710 | # | # | |a Institute of Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32270 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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The Fundamentals and Practice of Marketing